“ohm” Brand Identity
Rooftop gardens have many benefits, such as improved air quality, insulation, wildlife habitats, and a close food source. This company adds one more advantage, and that is electrical power from plants.
ohm offers its product to urban city planners as (literally) a green option to use in constructing new buildings.
The sun gives life to the plants and thus creates power so, the colors of the sunrise were chosen to represent that vitality.
The typeface; Myriad Pro was chosen because its round shape gives a peaceful feeling like when you watch the sunrise while meditating.
The name of the company, “ohm,” is a play on words; 1. ohm - a measurement of electrical resistance and 2. “om” what you would say while meditating. If this play on words is not obvious, the company tagline, “plant power,” makes it clear.
Logo and tagline
Magazine Advertisement
Full demo website. (click image to visit)
Facebook page
Website device adaptation
Pitch Presentation
Hello, my name is Michael Carpenter and I’d like to take a few minutes of your time to talk about our graphic design solution for a unique sustainable energy company that came to us for help in developing branding and collateral design.
Rooftop gardens have many benefits, such as improved air quality, insulation, wildlife habitats, and a close food source.
Our company will add one more advantage, and that is electrical power from plants.
The market we are trying to reach is urban city planners who are looking for green options to use in the construction of new buildings.
The sun gives life to the plants and thus creates power so, the colors of the sunrise were chosen to represent that energy. We decided on a black background as the best way to contrast these dramatic colors.
So, without further ado, we’re excited to introduce you to Ohm. The peace you feel while in a garden and the electricity it can produce was our inspiration in creating the name.
The name of the company, “ohm,” is a play on words; 1. ohm - a measurement of electrical resistance and 2. “om” what you would say while meditating.
If this play on words is not obvious, the company tagline, “plant power,” makes it clear.
Here you will see our advertisement in Time Magazine.
During our research, we found that we will have the most success in Time Magazine because it is widely read by our demographic of urban city planners, which are made up of mostly middle to high income, males, 30 – 45-year-old.
Our brand identity continues through to the website. I will show you what that looks like now (click image to see demo site.) Here you can see the animated splash screen we created. Its bright imagery and movement immediately grab any visitor’s attention.
As you can see, our website easily adapts to any device.
Facebook (or Meta) was also chosen because it is widely used by urban city planners, but this can be easily applied to all social media sites in a relatively short time.
That’s all I have today. Thank you for your time! If you would like to see more of our work, please check out our online site at michaelcarpenter.design
Process
Original Sketches
Original Logo Ideas
Original magazine advertisement idea
First draft of presentation
First draft of presentation